Visitate il Garda! Graphics and promotion from the Belle Époque to modern tourism

Event Details

  • 📅 Start Date: 01/10/2026
  • 🔚 End Date: 18/10/2026
  • 📍 Location: Garda Trentino

The MAG | Museo di Riva del Garda presents the exhibition “Visitate il Garda! Graphics and promotion from the Belle Époque to modern tourism”, running from July 4th to October 18th. The exhibition traces the evolution of tourism communication and the image of Lake Garda through posters, postcards, and over one hundred objects that document the changes in society, transport, and customs throughout the 20th century.

The exhibition explores the appeal of the lake to travelers and artists, illustrating how Garda became one of the most recognizable tourist destinations in Europe. Admission to the exhibition is included in the Museum entry ticket, and no reservation is required.

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Guided tours in English are scheduled for July 31st, August 12th, and September 18th at 10:30 am. Additionally, on the occasion of the Musica Riva Festival on July 22nd, two free guided tours will be held at 7:45 pm and 8:15 pm.

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