Visit the Garda: a journey through 20th-century graphic design in Riva del Garda

Lake Garda is more than a destination; it is an icon that has continuously reinvented itself through the eyes of artists and visionaries. The exhibition hosted in Riva del Garda invites visitors to explore the evolution of tourism through posters, postcards, and promotional materials that trace the journey from the Belle Époque to modern travel.

The exhibition examines how the lake’s identity was crafted over time, transforming from an unexpected Alpine Mediterranean into a premier European destination. With over a hundred artifacts on display, the collection documents the social shifts, changing customs, and transport developments that defined the 20th century. Running from July 4th to September 30th, 2026, the exhibition features guided tours in both Italian and English, with special sessions coinciding with major local cultural events. It is a unique opportunity to reflect on the legacy of this territory, where history and aesthetic beauty converge.

Photo Credits: Organization / Press Office: Credits: Garda Trentino

Original Source: https://www.gardatrentino.it/it/eventi/visitate-il-garda_97567

Garda Outdoors is a tourism portal and information aggregator. It does not organize the events shown and is not responsible for the information entered. For more info, please contact the organization directly. Part of the content of this article has been generated with the support of artificial intelligence systems.

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